Manipal Hospital network is India’s second largest hospital network. Over a 9 year partnership, Purplehat helped reposition the brand communication and enhance patient perception through its rapid expansion.
We created an emotional film to raise awareness about liver donation, which research showed was a relatively little known aspect about organ donation.
We used Rahul Dravid, a universally loved legendary Bangalore based south Indian cricketer as the perfect brand ambassador to launch Manipal's first hospital in the north, New Delhi. His squeaky clean image immediately struck a chord with the cricket crazy north Indian audiences for the south Indian, Bangalore based hospital chain.
We used endearing Lego figurines to underline the pioneering clinical & service leadership of Manipal's flagship hospital in Bangalore.
Forget all those mundane, repetitive reminders, why not bring attention to the cause with a slothy yet lovable Sheep character. Humour works!
How does a south Indian hospital network break into a culturally strong north Indian bastion? By speaking their language and even looking like someone they know well. Familiarity breeds trust we say! A campaign welcomed by people in the Jaipur region.